How to increase a conversions on your website? Are you running a PPC campaign and not having much luck? Sometimes it's worth looking at your website instead of the campaign itself. I am not saying a campaign is always not bringing results, but it's worth looking at the content of your website.
If you can increase the conversion rate on your website and more people buy the products or services, you are offering, it's worth focusing on how you can do it.
Sales pitch
Do you have a good sales copy? It would help if you persuaded your visitor that your offer is what they need; It should sound like they want to buy it, and they are lucky to be landed on your site, and it's a unique opportunity for them.
How can you do it?
First of all, you need to make sure that your sales copy is gripping and holding the attention of website visitors. People have very short attention spans these days, and if they have to wait more than a minute to find out what your site is about, they will leave without waiting.
Story
To grab their attention, you can try to use a narrative structure. Phrasing your sales pitch like a story - maybe tell how this product or service helped you. People are naturally inclined to pay attention to stories, so it will be hard to turn away if you do this right.
Skim through
Another thing you can do is to make sure that your visitors can skim through your content if they want to. Most people do not thoroughly read content and just briefly skim over it.
That's why you need to make sure that you include all the relevant information in each headline: so that people can read through quickly and still be impressed with the offer.
I think this is very important, and in my personal experiences, I don't read everything; I tend to skim through and only read what caught my attention. If the sales copy is too big and it's just substantial plain text without images, headers and highlights, I will lose interest quickly and move on.
Build a trust
Another thing you need to do is to build trust and remove risk and 'buyers guilt'. You can use real examples of people purchasing your product or service to build trust.
You can add a money-back guarantee to your offer to remove risk, a standard practice in the industry.
And to remove guilt, you need to demonstrate how your product is of good value. Ideally, it should even be an investment!
Value
The most important is to have a 'value proposition', which will help you sell your product or service's lifestyle and emotion.
How does your product make life better? What's the dream? Make sure your readers can feel the emotion of being fitter, healthier, wealthier or happier!
Conclusion
Your sales page aims to generate an income for yourself, your company or your client, and that's a common goal of any sales page copy. You have certainly seen many sponsored ads, and if you clicked on them because something caught your attention and if you ended up buying a product or signing up for the service they are offering, I am sure they all have some of these points below.
- Attention-grabbing sales pitch
- Story
- Main points highlighted - able to skim through the page
- Real people reviews
- Money-back guarantee
- Value
- Offer you cannot resist missing
If you include all of the above on your sales page, your conversions will increase and generate more leads and sales.
Thank you for your time, and I hope you found this article helpful; if you have any questions about it, please leave a comment below or feel free to reach out to me on the contact us! Page.
Have a great day.
